In the winter of 2021, we undertook the rebranding of Legacy Place, an open-air retail destination in Dedham, Massachusetts. As part of this rebranding initiative, we collaborated with IdeaBar, an external agency, to revamp their website. The brand transitioned from a cute and classy aesthetic, targeting young moms and empty nesters, to a bold and outspoken identity catering more towards the urban-minded Millennial demographic.
Serving as the Art Director for the project, I guided the visual direction and provided all graphics and imagery.
