Synaptic Pediatric Therapies offers tailored programs for children and young adults, addressing various aspects of communication, oral motor skills, feeding concerns, and social language development.
Our branding package reflects a balance of professionalism and approachability. Throughout our brand exploration, we were mindful that many of the children the SPT team supports are on the Autism spectrum. Therefore, we avoided designs that could potentially be overwhelming or overstimulating, opting instead for a calm and reassuring visual identity.
Our main graphic element features imperfect, organic shapes. The soft lines exude a calming effect while also imparting a sense of movement throughout the branding.
In addition, we created clean and clear icons that balance the more fluid shapes, to use as needed across collateral.
